The health benefits dilemma: personalization vs. cost


Whitepaper Copy

Offering a combination of health resources that accommodates all employees has become exceedingly difficult for HR. Only 4 out of every 10 U.S. employees believe their overall benefits package offers sufficient choice and flexibility. Providing personalized benefits is one of the most effective ways your clients can meet employee expectations and increase engagement, but delivering a wide variety of offerings is expensive and can strain resources. In this white paper, you will learn:

  • How your clients can gain clarity on who their employees are and what they truly need
  • Why creating employee personas are an important step for your clients to understand their employees’ broad spectrum of needs
  • How to help your clients select a suite of covered benefits that can meet the needs of all employees